Why I Started My Own Snowboard Company

Aaron Lebowitz of Montana snowboard start-up Soul Motion Snowboards talks about why he started his own snowboard brand, from wanting a quiver of boards to match changing conditions to wanting to replicate the experience of shaping his own surfboard to a perception-changing trip to Hokkaido, Japan. Filmed at the 2016 Jackson Hole Pow Wow, Aaron's perspectives, anecdotes, tangents, and mindset will change the way you think about your own snowboarding. Subscribe to the TETON GRAVITY RESEARCH YouTube channel: https://www.youtube.com/channel/UCziB...

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